How to Choose the Best Retirement Planner
Choosing a retirement planner can be one of the most important financial decisions you make before leaving the workforce. But finding the right person isn't simply about searching for the person with the most impressive title or the highest number of credentials.
The right planner should understand what you're trying to accomplish, explain your options clearly, disclose how they are paid, and help you make decisions that fit your circumstances.
Retirement planning is also different from simply managing investments. A retirement plan may need to address pensions, government benefits, taxes, inflation, withdrawals, healthcare, housing, longevity, estate planning, and how your spending may change throughout retirement.
Here's how to evaluate a retirement planner before deciding whether they're the right fit for you.
1. Start With Your Own Retirement Goals
Before interviewing a retirement planner, spend some time thinking about what you actually want your retirement to look like.
Do you want to retire as soon as possible? Continue working part-time? Travel extensively? Stay in your current home? Move closer to family? Leave an inheritance? Spend more during the first few years of retirement?
There is no single definition of a successful retirement. A planner needs to understand your priorities before they can help you build a financial strategy around them.
Write Down Your Priorities
Consider making a short list of your most important retirement goals:
- Your desired retirement age
- Where you want to live
- Your expected lifestyle
- Travel and recreation plans
- Support you may provide to family
- Your desired legacy or estate goals
- How much flexibility you want in your spending
- Whether you want to continue working
The more clearly you can describe your goals, the easier it will be to determine whether a planner understands what you're trying to accomplish.
2. Understand What a Retirement Planner Actually Does
The term "retirement planner" can describe professionals with very different services and qualifications.
Some professionals primarily manage investments. Others specialize in comprehensive financial planning. Some focus heavily on insurance and retirement products. Others specialize in retirement income and tax planning.
Ask prospective planners exactly what services they provide.
Investment Management
An investment-focused adviser may primarily help you select investments, construct a portfolio, and manage investment risk.
Financial Planning
A broader financial planner may look at your complete financial situation, including cash flow, debt, insurance, investments, taxes, estate planning, and retirement goals.
Retirement Income Planning
A retirement-income specialist focuses particularly on converting accumulated wealth into sustainable income. This can include decisions about pensions, government benefits, account withdrawals, taxes, inflation, longevity, and spending.
These services overlap, but they aren't necessarily identical. Make sure the person you're considering offers the type of planning you actually need.
3. Look at Professional Credentials
Professional credentials can provide useful information about a planner's education and training, but a designation alone doesn't guarantee that someone is the right fit for your situation.
In Canada, you may encounter designations such as CFP (Certified Financial Planner) and other financial-planning credentials. You may also encounter professionals whose primary expertise is investment management, insurance, accounting, taxation, or another specialized area.
If a planner uses a professional designation, ask what education, experience, continuing education, and professional standards are associated with it.
You can also verify the planner's registration and regulatory information through the appropriate Canadian regulatory or professional organization.
4. Ask How the Planner Gets Paid
One of the most important questions to ask is also one of the simplest:
"How do you get paid?"
Financial professionals can be compensated in different ways. Depending on the firm and services involved, compensation may include planning fees, investment-management fees, commissions, or combinations of fees and commissions.
Don't just ask what the percentage or hourly rate is. Ask for the total expected cost and what you receive in return.
Questions About Fees
- Do you charge a planning fee?
- Do you charge an ongoing investment-management fee?
- Are commissions involved?
- Are there fees charged by the investments themselves?
- Are there account or administrative fees?
- How often will I be billed?
- What services are included?
- Can I receive the complete fee schedule in writing?
Transparency is more important than simply finding the lowest headline fee. A low-cost service that doesn't address your needs may not be useful, while a more comprehensive service may involve additional costs.
5. Ask About Conflicts of Interest
It's reasonable to ask whether the planner has financial incentives connected to particular products or recommendations.
Ask questions such as:
- Are you compensated for recommending particular investments?
- Do you receive commissions from insurance products?
- Does your firm manufacture or sell proprietary investment products?
- Are there situations where you receive a different compensation amount depending on what I purchase?
- How do you manage potential conflicts of interest?
A professional should be able to explain their compensation model and relevant conflicts clearly rather than making you feel uncomfortable for asking.
6. Make Sure They Understand Retirement Income
Retirement planning is more than determining how much money you should accumulate.
Once you retire, the question becomes: How do I turn my assets and other income sources into a sustainable retirement income?
Ask how the planner approaches:
- Pension income
- CPP and OAS
- RRSP and RRIF withdrawals
- TFSA withdrawals
- Non-registered investments
- Tax planning
- Inflation
- Longevity risk
- Market downturns
- Changing spending needs
- Estate planning
A good retirement plan should look beyond the first few years of retirement.
7. Ask How They Model Retirement Risk
Retirement planning involves uncertainty. Investment returns, inflation, longevity, spending, taxes, and major life events can all turn out differently than expected.
Ask the planner how they test a retirement plan against different scenarios.
For example:
- What happens if markets decline early in retirement?
- What if inflation is higher than expected?
- What if I live into my 90s?
- What if I spend more during the first decade of retirement?
- What if I need to replace a vehicle or make a major home repair?
- What happens if I retire earlier than planned?
- What if I decide to work part-time?
A retirement projection shouldn't be treated as a guarantee. It is a way to understand how different assumptions affect the plan.
8. Find Someone Who Explains Things Clearly
Financial planning can involve complicated concepts, but you shouldn't need a finance degree to understand your own retirement plan.
Pay attention to how the planner communicates during your first meeting.
Do they answer your questions directly? Do they explain unfamiliar terms? Do they listen before recommending products? Are they willing to discuss alternatives?
You should leave a meeting with a clearer understanding of your financial situation—not more confused than when you arrived.
9. Ask About Their Typical Client
Experience matters, particularly when your financial situation is complicated.
Ask whether they regularly work with people in circumstances similar to yours.
For example, you might want someone experienced with:
- Defined-benefit pensions
- Self-employed clients
- Business owners
- Early retirement
- Large RRSP or RRIF balances
- Multiple retirement income sources
- Cross-border retirement issues
- Complex tax situations
- Legacy and estate planning
A planner doesn't need to have an identical client profile, but relevant experience can be valuable.
10. Ask for a Sample Planning Process
Before hiring someone, ask what the planning process looks like from beginning to end.
A comprehensive process might involve:
- Gathering your financial information
- Clarifying your retirement goals
- Analyzing your current position
- Building retirement-income projections
- Identifying potential risks
- Discussing possible strategies
- Implementing agreed-upon changes
- Reviewing and updating the plan over time
Ask how often your plan will be reviewed and what causes them to recommend changes.
11. Ask the Right Questions Before Hiring Them
Consider taking this list to your first meeting:
- What type of clients do you typically work with?
- What retirement-planning services do you provide?
- What professional credentials do you hold?
- How are you compensated?
- Do you receive commissions?
- What other fees might I pay?
- How do you handle conflicts of interest?
- How do you build retirement-income projections?
- How do you account for inflation and longevity?
- How do you handle market downturns?
- How do you approach tax planning?
- How often will we meet?
- Who will actually manage my account?
- What happens if I decide to leave your firm?
12. Watch for Red Flags
Choosing a planner is also about recognizing situations that deserve additional questions.
Be cautious if someone:
- Promises a guaranteed level of investment performance without explaining the risks
- Pressures you to make an immediate decision
- Is vague about fees
- Cannot clearly explain how they are compensated
- Recommends products before understanding your goals
- Dismisses your questions
- Uses complicated terminology to avoid answering a straightforward question
- Suggests that one strategy is appropriate for everyone
You don't need to become an investment expert to evaluate a planner. You simply need to ask questions and pay attention to whether the answers make sense to you.
Do You Actually Need a Retirement Planner?
Not everyone needs the same level of professional assistance.
Someone with a straightforward financial situation may be comfortable doing much of their own retirement planning with reliable information, calculators, and government resources.
Professional advice may become particularly useful when there are multiple pensions, substantial investments, complicated taxes, business interests, estate-planning considerations, or difficult retirement-income decisions.
You can also combine professional advice with your own research. Hiring a planner doesn't mean you have to stop learning about your finances.
Use a Retirement Calculator Before Meeting a Planner
One useful way to prepare for a meeting with a retirement planner is to build your own preliminary retirement projection.
You don't need to know every answer. In fact, identifying the questions you can't answer is part of the process.
Try estimating:
- When you want to retire
- How much you expect to spend
- Your current savings
- Your expected pension income
- Your government benefits
- Your desired retirement income
- How long your retirement might last
The Retirementize income calculator can help you explore these variables and experiment with different retirement scenarios.
Having a preliminary projection can also make your conversation with a professional more productive because you'll have specific questions to discuss.
Don't Confuse Investing With Retirement Planning
A strong investment portfolio is only one component of a retirement plan.
Two people with identical investment portfolios could have very different retirement outcomes because their pensions, taxes, spending, housing, family responsibilities, and retirement dates are different.
Your planner should be able to explain how your investments fit into the bigger picture.
How to Compare Two Retirement Planners
You don't have to hire the first planner you meet.
If you're unsure, interview two or three professionals and compare:
- The services they provide
- Their relevant experience
- Their professional credentials
- Their compensation structure
- Their investment philosophy
- Their approach to retirement income
- How often they communicate
- How comfortable you are asking questions
The goal isn't to find someone with the longest list of credentials. It's to find a professional whose services, expertise, communication style, and compensation structure fit your needs.
Fun Facts About Retirement Planning
- Retirement planning isn't just about investments. Taxes, pensions, government benefits, spending, inflation, and longevity can all affect your retirement income.
- Your retirement date can affect how long your savings need to support you and how your different income sources fit together.
- A retirement projection is a model based on assumptions—not a guarantee of future investment returns or spending.
- You don't have to know everything before meeting a financial planner. A good planning conversation should help identify the questions that need answers.
- One of the simplest questions you can ask a financial professional is also one of the most important: "How are you paid?"
Conclusion: Choosing the Right Retirement Planner
The best retirement planner for you is not necessarily the person with the most impressive marketing, the largest firm, or the longest list of credentials.
Look for someone who understands your goals, has relevant experience, explains their recommendations clearly, discloses how they are compensated, and can help you think through the many moving parts of retirement.
Most importantly, remember that you're the one making the decisions. A good planner should help you understand your choices rather than simply telling you what to do.
Before your first meeting, take some time to model your own retirement assumptions. The Retirementize online income calculator can help you explore different retirement dates, income sources, spending levels, and withdrawal scenarios.
The more you understand about your own retirement goals and financial situation, the better prepared you'll be to evaluate professional advice.
by Mark Briggs - February 2025